I’m very fortunate to live where I live and have the time to go fishing often. Where we live is right next to the Skagit River in NW Washington. In this part of the country salmon fishing is a favorite pastime. In fact one of the reasons I was so motivated to build a business like this, is the residual income and I knew with a solid residual income I could spend more time fishing.

I’m not near as good a fisherman as my brother Dave. He has many more years of fishing these lakes and rivers than I do and he is very good at it. I’ve learned a lot about fishing from my brother Dave.

I learned the two most important rules to fishing.

Rule number 1 – You must fish where the fish are.

Rule number 2 – You can only catch a fish when you have your line in the water.


Building a business is just as simple as that too.

If you want to market your business online… you must market to the people that are looking for what you offer and you must be actively marketing to generate any leads.

In other words you have to be fishing in the right pond and you must have your line in the water to catch any fish.

You could even take it another step further, and that is your chances of catching a fish are higher if you are fishing in more than one pond at a time. Or said another way, your chances of catching a fish are higher if you have more that one line in the water.

In building a business it is very important that you have several different marketing methods in play at any given time. For example you may have an email campaign running where you are sending emails to people that have already expressed an interest in a home business or people that are already involved in a home business.

Then you may also be running an advertisement on Craigslist or local print media and you may also be purchasing leads from a company that generates leads of people that are looking for a work at home opportunity.

Social media such as Facebook and MySpace may also be a place where you are working on connecting with others with a similar interest.

Of course we all know that your local warm market is always the best way to grow your business. Talking with people that you already have a relationship with that know you, trust you and like you.

The main thing to realize is that there is no marketing method that works all the time. Sometimes one method may be producing for you quite well and others are not and at other times it may be just the opposite.

Just remember if all your marketing is dependent upon one method and that method goes down for some reason, you are dead in the water and that is not a good place to be when you are trying to grow your business.

For example if you are running an email campaign and you run into technical issues that shut you down for a time that can cause you to go dead in the water.

It may be a good idea to have several different methods of promoting your business running at all times.

Here is another tip: Be Unique!

There is nothing that is more difficult than trying to capture the attention of the market place when your advertising looks the same as everyone else. It will serve you best to stand out, be different!

Your biggest advantage in marketing your business just may be your uniqueness.

Be creative and don’t be afraid to try different things. People are attracted to different people for different reasons. There are people that would join you in business that would not give me the time of day. We all have differences and that is a good thing. We are all able to appeal to different people for different reasons.

Take advantage of your uniqueness and learn to capitalize on it. You may be able to help people that desperately need the help that others may not be able to reach at all.

Hope this is helpful to you.



To Your Success,



Rick Weitl
TrueTeamBlog.com












Filed under: Team Training

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