Social Media Marketing

The Twelve Laws of Facebook

If you don’t, where have YOU been?

Unless you have lived in a cave the last 5 years, you have probably heard of facebook. It is a rocking hot social networking site that seems to be almost everywhere today. On the news, in the movies, on the radio and all over the internet. Facebook is on the minds of millions of folks every day. In the US alone over 50 million people login to their facebook account at least once per day. EVERYONE LOVES FACEBOOK! Every prospect you will ever need for business recruiting or customer acquisition is already on facebook. Now, it’s your turn!

There are many different types of people on facebook. I am going to do an article on that soon. But these great folks all participate in what I call the Twelve Laws of Facebook.

Ok, I know that you may be asking, LAWS about facebook? Yes, Twelve of them for marketing and business success. I am a professional international marketer and have been for many years. I’ve built training centers that do business and ministry in several countries. There are marketing laws that all marketers and business professionals must follow if they are going to have success in the marketplace. Welcome to the 21st century: It’s all on the internet NOW!

Many of the same truths apply to Facebook. If you are an Entrepreneur, or a business professional, you may want to consider these as they will make a difference in what you do on facebook.

1) The Law of Visibility on Facebook.

You MUST be visible on facebook of you are going to get your message out. You must spend time on facebook and get to know people. You must put yourself together a facebook blueprint and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos or videos this week? All of these things put you in the Visibility Zone on facebook, and on the radar as far as people on facebook. Be SEEN and be THERE on a daily basis.  BTW, I do not advise you waste your time with facebook games, applications and 3rd party facebook systems. If you play on facebook your integrity and professional posture is compromised and your productivity will go down the drain! Whenever I get an invitation to join a game I respond to that person with a “No Thank You” email and a link to my blog or sizzle message in my signature line. Then, I immediately block that application so that I don’t have to see any more of those goofy invitations ever again. I want to socialize and build relationships with people, not play games…

2) The Law of the Powerful Facebook Profile.

Why would people want to get to know you? One of the first things they check out is your facebook info-profile. What does it say- but better yet- what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you add value for their life and can help change it?

Powerful facebook profiles are NOT based on what is said in your profile- but what it DOES.

Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile- with no magnetism?  Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.

3) The Law of the Facebook WALL.

You MUST use your Wall to market or message. many folks regard their Wall as a communication utility like email. It is not that. You already have a facebook email. The Wall is for you to BUILD- BRICK BY BRICK- MESSAGE BY MESSAGE- NOTE BY NOTE- VIDEO BY VIDEO- Personal Brand on Facebook. Every time something happens with you- it goes on your Wall. Don’t stare at the wall- CLIMB THE SUCKER and make your message the PEAK of the page- and keep yourself out there with the Wall. And answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on facebook. The Wall is simply a BILLBOARD of what you are doing and your friends are doing on Facebook.

4) The Law of Your Facebook Network.

You are part of a global facebook network and you have access to that network to befriend them. I live in Jacksonville FL, yet the networking I do often involves people and businesses around the country and even around the world.. There are hundreds of thousands of businesses and people in my local network that I could potentially MEET LIVE in a local place and get to know them and connect with them. The power of the internet make us all neighbors.. Reach out and befriend people in ANY market where you wish to do business.

Making friends with people on facebook builds your network. Befriending new people will result in a massive network that increases your personal branding and exposure. Your marketing goal is to build a HUGE network.

Your network is your net worth!

5) The Law of the Facebook Notifications.

This is an overlooked and rarely talked about utility. Notifications are part of your facebook system. Go to header on the top left of your Facebook profile page, and then click on notifications. This is a list of who is thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience. Pay attention to the facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity on facebook. The notifications are GOLD and is a prospecting Vault of Leads. make sure you stay CONNECTED to them.

6) The Law of Facebook Love.

The “like button” on Facebook is a HOT commodity. It allows you to express you approval and increase your visibility on facebook. Your name then appears on the news feed that is on your home page and your friends newsfeed.

WHY BOTHER? EXPOSURE for you. When you click their like button they will love you and you will be more visible. They will be attracted to you. Thus, attraction based marketing… When you repost others articles, videos, pictures and links they will love you and you will be given credit for the link. People LOVE link love. If you repost a LOT of other people’s links on facebook, they will start sending out YOUR links in return. Been there done that.

7) The Law of Facebook Groups.

Join groups. Join a LOT of Groups. Start your OWN groups. Then join MORE groups. Why?

EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. REACH. Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group  then on a profile page.

Duh. Build a list in your own group and then you can become an admin and email messages to them. Make the messages of VALUE and interest.

8. The Law of Facebook Events.

Attend events. Attend Events. and then attend MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 facebook events every week- to learn- and to network. Events can be found on the new Facebook page in the upper right under Upcoming-these are the events that are upcoming. One unique twist. You have birthdays under the upcoming tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. Make them worth your while- learn and grow from them. BUT always leave a RSVP message about attending or not- with an encouraging message. This will show your professionalism, and caring.

Event UP! This will do you well on facebook. Put the term events in the search box, and it will find every event that is going on in your network of friends- a GOLD MINE of new possibilities of business. Become a master of events!

9) The Law of Facebook Multimedia – Videos and Photos.

People LOVE photos and videos. They are the most looked at and watched posts on facebook. Make some videos and upload them. Upload some photographs. Not only will they be seen on your wall and the facebook news feed, but also will allow you to tag others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone- it shows up on THEIR wall. Now isn’t THAT cool?

It is called EXPOSURE!

10) The Law of the Facebook NEWS FEED.

This is a key part of exposure on facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your name and brand in front of your prospects and recognized as a professional internet marketing force to be reckoned with. You also will be visible many times on the featured part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person’s message on the facebook news feed- it SHOWS UP in the news Feed. Be seen- and be seen often if you are trying to brand yourself on facebook.

11) The Law of Facebook Posting.

This is The Big Kahuna of successful facebook networking! If you are going to attract people to socialize with you it’s going to require more than simply clicking the like button or commenting on their posts. You must carefully craft the posts that you place on your facebook wall. They should be a reflection of your personality and interests. People do not want to see your moods, food cravings and meaningless activities as you proceed through the day. If you post foolishness you will repel more people than you attract. The same thing is true if you over post links and information about your business. People do not want to feel like you have befriended them for the purpose of recruiting them or selling them something. Quality Content is King! I favor inspirational – spiritual quotes, motivational quotes and current events. You can never go wrong by edifying business, others and positive events. Keep in mind that politics, flirting and religion are dangerous. It’s your character and integrity – guard it with your mouse!

12) The Law of Facebook Friends.

The term ‘friends’ is surely used lightly on facebook… Think of your facebook friends as cold market acquaintances that you are warming up to a business relationship. Finding friends (prospects) is both an art and a science. Some people have two facebook accounts: One for real friends and family and one for business prospecting. I personally do not have time to maintain two facebook accounts. My real friends and family know that I am a professional internet networking marketing specialist so they tolerate my occasional business posting. I’m sure that if I over posted stuff about my business my real friends and family would balk just as my prospects and facebook admin would. The key is moderation. Don’t over post info and offers about your business or you will find that your friends will block, hide or unfriend you faster than you can harvest new friends!

You may begin by befriending your closest family and friends. The next step is searching for the alumni at schools, churches, business groups and common interests that you have been involved with. Soon enough you will be ready to harvest the type of friends that will become your best business prospects. You will seek out friends by using the search feature found at the top of your facebook page.. Example: Simply type in the word ‘Chamber of Commerce’ plus your city and you will find the local chamber members. Maybe you will chose to harvest friends from other established groups from MLM companies that have gone out of business. You might search for motivational speakers like Tony Robins to harvest friends that are followers of great business celebrities. You might harvest friends from your favorite fishing club, local business groups, BMI meeting, dance studio, sewing club, local network marketing groups or any of the other millions of groups found on facebook. The search bar on your facebook page is the tool you will use to tap into any group or network to harvest friends.

Remember these crucial golden rules of harvesting prospects: 1- NEVER ADD MORE THAN 20-30 FRIENDS PER DAY! If you abuse facebook they will shut you down! 2- Caution: If you focus on harvesting professional established networkers they will bombard you with their own offers and focus on recruiting you. For this strategy to be effective you must be prepared to posture yourself in authority as more successful then them with a greater offer, a better business system and better mentoring skills than they offer…

Yes, you need to establish relationships, and build a large community of prospects. If you are going to MARKET on facebook-then you need to at least get a guideline of what and how to do it. These 12 Social Media Laws of Facebook hopefully gave you some ideas for your social media marketing.

Stay tuned into TRUE TEAM Support for more tips, tools and training to help you brand yourself as a Professional Networker who attracts the right type of prospects…

Yours to count on,

Steve Luxenberg
TRUE TEAM Support

Filed under: Team Training

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